Soft2Bet Enters Greek Market with New ElaBet.gr Platform

Entering the Greek Market

Soft2Bet has officially launched ElaBet.gr in Greece, marking another milestone in the company’s strategic expansion across Europe. The company has secured an operating license from the Hellenic Gaming Commission (HGC), reinforcing its commitment to regulated markets.

The launch reflects a collaborative effort between Soft2Bet’s product, compliance, and marketing teams, ensuring full alignment with the HGC’s regulatory standards. According to the company, Greece represents one of Europe’s most dynamic and promising markets for iGaming.

Soft2Bet has positioned ElaBet.gr as a unique addition to the Greek market, with a fully tailored approach delivering a highly localized gaming experience designed to set it apart from existing operators in a country where online casinos in Greece have been operating under strict regulation since the market’s reformation.

Localized Experience for Greek Players

The new ElaBet.gr platform features Greek-speaking live casino tables, creating an immersive experience for players in their native language.

Additionally, Soft2Bet has developed three exclusive games inspired by Greek mythology specifically for this market: Gates of Hades, River of Styx, and Medusa’s Madness. These titles have been designed to resonate with local players by incorporating cultural elements familiar to the Greek audience.

Beyond content localization, the platform integrates Soft2Bet’s award-winning gamification mechanics. It offers a dynamic, mission-based experience aimed at strengthening player engagement and retention. This approach aligns with Soft2Bet’s Motivational Engineering Gaming Application (MEGA) system, which has proven successful in the company’s other markets.

Strategic Expansion and Future Outlook

The Greek launch builds on Soft2Bet’s established presence in several regulated markets including Sweden, Denmark, Romania, Malta, Ontario, and Mexico. The company is also pursuing further growth, with an application currently underway for a New Jersey license.

Uri Poliavich, Founder and CEO of Soft2Bet, emphasized the strategic importance of the launch: “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments.”

Poliavich expressed confidence in the company’s approach, adding that their “gamification-driven approach will redefine the player experience in Greece.” This launch demonstrates Soft2Bet’s ability to adapt, localize, and innovate in competitive regulated markets as part of its broader European expansion strategy.

As the company continues to grow its global presence, it maintains focus on introducing market-leading products and delivering exceptional experiences to both players and partners.

For full details on Soft2Bet’s expansion and the launch of ElaBet.gr in Greece, read the official announcement here.