VIP Treatment: How Land-Based Casinos Cater to High Rollers
Looking after VIP players is crucial if land-based casinos are to tempt high rollers into repeat visits.
High roller casino perks are offered by most major casino operators these days, with a range of advantages and benefits up for grabs.
Our guide to how casinos cater to high rollers has all the details, so read on for more information.
Written by:
Jamie Smith
Published: 9 August 2024
Typical VIP Casino Services For High Rollers
Casinos rely heavily on high roller players to keep their business going, so it is no wonder there is so much up for grabs to individuals who fit this category.
Indeed, there is so much competition to secure the loyalty of high rollers that casinos are giving out a quite remarkable number of amazing perks to players in a bid to secure repeat visits.
When a high roller jets in for a weekend of gambling, their chosen casino is very likely to send them a car to pick them up from the airport. This will take them directly to a luxury hotel suite, where their every whim and need will be catered for.
Food and drink will be on the house and expensive gifts are likely to be provided to make the high roller feel welcome. Everything is in place to make them feel as comfortable as possible.
Once they are ready to play, high roller casino perks include access to exclusive lounges where there will be yet more complementary food and drink to enjoy, with VIP gaming rooms also available.
For the average visitor to a land-based casino, perhaps someone who simply enjoys spending an hour on slots or $100 at the roulette wheel, it is likely they do not even realise all these perks are given out.
But casinos hold back the special treatment for high rollers: players they are hoping will lose a lot of money at their property, thus justifying the amount of money that was spent to tempt them inside.
Larger Table Limits for High Rollers
One of the most common benefits of being a high roller at the casino is access to higher table limits.
Standard tables are unlikely to hold much interest at all to a high roller. These individuals might be comfortable dropping thousands of dollars on a single hand of blackjack, not playing for small change.
Poker players, for example, will almost always be high rollers. They will probably only ever play against other high rollers at the casino, with specially reserved tables held back for their special use.
Within the VIP section of land-based casinos where high rollers are welcomed, a high level of customer service is provided to keep them sweet.
While some free drinks might sometimes be provided on the casino floor – as long as players are gambling – a more personalised and attentive service is provided within the VIP rooms.
Privacy is also of the essence. With high rollers able to play in secret within a VIP room, this means they do not have to worry about being hassled by regular players.
As a lot of high rollers are in the public eye – people might be surprised how many celebrities like to gamble – casinos need to make sure that there are no security concerns for these VIPs.
Sometimes, players are even offered the chance to take advantage of a credit line at the casino. This might seem incredible to the average player, who can only spend the money in their pocket.
But from a business perspective, this makes sense for a casino operator. Being willing to loan a high roller some funds so that they can continue to gamble is more likely to earn the player’s loyalty in the long run.
Special Bonuses for VIP High Rollers
As well as potentially having a credit line available, VIP high rollers will likely be given the chance to claim a wide range of casino bonuses, promotions, deals and offers.
Cashback on losses is routinely offered as another way to keep high rollers gambling for longer.
Special betting terms might even be offered to high rollers if a land-based casino is particularly keen to make sure they gamble with them, rather than with a rival business instead.
Exclusive events for high rollers are often provided by casinos as well. This can include live entertainment – again, players on the main casino floor will be unaware – or even glamorous parties.
The aim of the game from the perspective of the casino operator is to make high rollers as happy as possible. When they are in a good mood, the idea is that they will continue to gamble for longer.
If a high roller feels like they are not being looked after to a VIP standard, they could go elsewhere.
Vegas casinos have been known to provide tickets for shows as part of their VIP treatment.
With the city playing host to some of the biggest stars on the planet who pick Vegas for long residency stints, high rollers might find they get the chance to see world-class musicians up close.
Upcoming Stars for High Rollers in Vegas
Tickets for top shows are one of the ways that casinos in cities such as Las Vegas cater to high rollers.
In 2025, DJ David Guetta will begin a two-year residency as the headline act for the iconic LIV Nightclub and LIV Beach, which is located inside the Fontainebleau Las Vegas.
Guetta is already very well known for Vegas high rollers. He previously performed for fans at Wynn Nightlife’s XS Nightclub and Encore Beach Club but Fontainebleau, which only recently opened, has swooped in to secure his services. Hits like “I Don’t Wanna Wait” are sure to be performed.
Casino chief executive Jeffrey Soffer described the DJ as a “once-in-a-generation talent” and Guetta cannot wait to get started.
“I get excited every time I’m about to perform at LIV in Miami, and now I cannot wait to start a fresh chapter at LIV Las Vegas inside the Strip’s newest luxury resort,” he said. “It is going to be incredible!”
Fontainebleau Las Vegas is also welcoming Keith Urban to begin a new residency at its 3,800-seat BleauLive Theater.
Meanwhile, high rollers who love The Eagles will get a shot at seeing them in action when they start an eight-show residency at Las Vegas’ Sphere venue, with the gigs set to begin in October 2024.
The range of musical artists performing in Vegas means there is always something for high rollers.
Is Wynn & Encore Las Vegas the Top Choice for High Rollers?
High rollers who want to play in Vegas have a huge array of choice when it comes to casinos.
But for many, Wynn & Encore Las Vegas ranks as the best choice to go for. High stakes casino amenities include VIP blackjack tables where the stakes typically start at a cool $1,000 for every hand.
Wynn & Encore Las Vegas has some of the best luxury hotel suites in Sin City. There are few more comfortable places to stay in America, so it is no wonder this is where a lot of celebrities will stay when they are visiting Vegas.
At Wynn & Encore Las Vegas, which is home to Encore Beach Club and XS nightclub, as well as restaurants such as Sinatra and Wazuzu, five-star service is always guaranteed.
The casino and hotel resort were given the AAA Five Diamond Award not long after it opened its doors in 2008, while readers of Condé Nast Traveler named it the best property in Vegas in 2017.
In fact, many Vegas visitors might not even realise that Wynn runs a series of private villas. Located not far behind the main property but still close to the Strip, this is where a lot of high rollers tend to stay.
For those who want to try a taste of the high life, it is possible to book the Wynn Tower Suite Salon, a space of nearly 2,000 sq ft that was specifically designed by Todd-Avery Lenahan.
Wynn’s VIP casino services for high rollers are so renowned around the world that even British pop star Adele stayed there rather than at Caesar’s during her lengthy residency in Sin City.
High Roller Casino Perks at the Bellagio
Of course, Wynn is far from the only casino resort in Vegas to offer high roller casino perks.
While not all of the casinos make it clear what VIP players can expect, the Bellagio bucks the trend.
Its website details some of the great VIP casino services for high rollers that are available, such as luxury transportation to and from the airport on arrival into Sin City.
High rollers at the Bellagio are also able to get priority seating for both dining and special events, as well as access to a personal concierge service.
Bellagio customers can stay in properties such as its Lakeview Suite, which is even bigger than the Wynn Tower Suite Salon.
The accommodation boasts views of the iconic Fountains of Bellagio and lake, while there is also a beautiful couples’ bath to enjoy as well.
Guests could opt for a soaking whirlpool tub or a steam shower instead, with individual climate controls and reading lights also provided.
Pre-arrival itinerary planning is also provided among the high roller casino perks at the Bellagio, which provides 24-hour in-room dining for its VIP customers as well.
In terms of how casinos cater to high rollers, it is clear that luxury accommodation tops the bill.
Casino Host on Hand for High Rollers
Perhaps the key benefit of being a high roller in Las Vegas or any other city where casinos are popular is access to a host.
High rollers rarely need to even ask for this perk as hosts will often seek out those who are clearly VIPs or are spending a large amount of money on casino games like blackjack.
A host will be able to hook high rollers up with anything they need while in town.
Comped rooms are among the perks of getting a casino host, who will also be able to come up with tickets to sold-out shows, as well as organising VIP rooms at the club.
There is no doubt that hosts are one of the best ways that casinos cater to high rollers at the property.
